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International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2025 Vol.22 No.1


Pages Title and author(s)
1-32Segmenting consumers on social networks based on individual motivations for engagement in eWOM communication with self-organising maps
Manijeh Bahrainizad; Hamid Izadi
DOI: 10.1504/IJIMA.2025.144182
33-50The effects of personalisation on advertising value and attitude in the case of Indonesian e-marketplace
Prima Andriani; Sahid Susilo Nugroho
DOI: 10.1504/IJIMA.2025.144189
51-71A model for understanding the customer experience landscape from business-to-business context: theorisation from the journey of Indian service technology firms
Krishanu Bhattacharyya; Bikash Ranjan Debata; Rajeev Verma
DOI: 10.1504/IJIMA.2025.144190
72-97Beyond likes and shares: the secret to building stronger brands on social media from a privacy calculus perspective
Sohail Ahmad; Li Liang; Ahmad Iqbal; Irshad Hussain Sarki
DOI: 10.1504/IJIMA.2025.144205
98-125Understanding loyalty and their main antecedents in the e-banking sector: a bibliometric analysis
Pedro Cuesta-Valiño; Natacha López-Hernando; Cristina Loranca-Valle
DOI: 10.1504/IJIMA.2025.144209

 

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