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International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2024 Vol.20 No.1


Pages Title and author(s)
1-25What drives Generation Z to advocate for a brand online?
Vivek Mishra; Biswajit Das
DOI: 10.1504/IJIMA.2024.136800
26-49Effectiveness of social media influencers and their impact on customers' attitudes and buying intention
Hadeel Elmousa; Wong Foong Yee; Jun-Hwa Cheah
DOI: 10.1504/IJIMA.2024.136808
50-82Who are the right customers for mobile and paper coupons?
Mohammad Galib
DOI: 10.1504/IJIMA.2024.136810
83-107Role of parasocial interaction and planned behaviour theory in consumption restriction intentions
Ahmet Durmaz; Mehmet Yuksel; Nilsah Cavdar Aksoy; Ebru Tumer Kabadayi
DOI: 10.1504/IJIMA.2024.136821
108-118CSR ad impact on purchase intention
Syed Ali Abbas
DOI: 10.1504/IJIMA.2024.136815

 

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