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International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2023 Vol.18 No.2/3


Pages Title and author(s)
121-147Applications of virtual reality in marketing (2000-2020): a 4C marketing-mix based review and future research agenda
Nidhi Yadav; Shikha Sota; Harish Chaudhary
DOI: 10.1504/IJIMA.2023.129660
148-180Customer engagement: a systematic review and future research agenda
Gurveen Kaur; Pankaj Deshwal; Hamendra K. Dangi
DOI: 10.1504/IJIMA.2023.129659
181-201SMS advertisement and purchasing intentions: an emerging market perspective
George Kofi Amoako; Joshua Kofi Doe; Marian Tsegah; Albert Martins
DOI: 10.1504/IJIMA.2023.129663
202-219Comparing the effectiveness of social media endorsers for mass and luxury markets
Imene Ben Yahia; Lolwah Al-Mudahka
DOI: 10.1504/IJIMA.2023.129664
220-241Research about persuasive effects of social media influencers as online opinion leaders 1990-2020: a review
Louisa Ha; Yang Yang
DOI: 10.1504/IJIMA.2023.129661
242-262Modelling the impact of social media marketing for apparel brands: evidence from India
Amit Kumar Gupta; Vibhava Srivastava
DOI: 10.1504/IJIMA.2023.129665
263-285Content marketing towards customer value creation
Rūta Repovienė; Aušra Pažėraitė
DOI: 10.1504/IJIMA.2023.129666
286-309Social media marketing and restaurant purchase intention: do online brand community identification and gender matter?
Blend Ibrahim
DOI: 10.1504/IJIMA.2023.129668
310-334My brand, my self(ie) - why consumers portray themselves in brand-selfies
Anne Mareike Flaswinkel; Markus Rump; Reinhold Decker
DOI: 10.1504/IJIMA.2023.129669

 

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