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International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2021 Vol.15 No.1


Pages Title and author(s)
1-28Exploring cultural influences on mobile marketing acceptance
Meghan Pierce; Pingjun Jiang
DOI: 10.1504/IJIMA.2021.112787
29-53Social media advertising and consumer decision-making: the mediating role of consumer engagement
Dan Duku Dankwa
DOI: 10.1504/IJIMA.2021.112786
54-83The congruent and comparative impacts of weather on consumer reviews: evidence from an online forum and experiment
Judy Ma; Dongling Huang; Yu Wang
DOI: 10.1504/IJIMA.2021.112788
84-103The acceptance of mobile advertising: a social or personal matter?
Reza Ashari Nasution; Devi Arnita; Aghniadi
DOI: 10.1504/IJIMA.2021.112789
104-122Viewer responses to product messages using one-person media influencers
Kyoo-Hoon Han; Eunmi Lee
DOI: 10.1504/IJIMA.2021.112790

 

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