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International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2020 Vol.14 No.4


Pages Title and author(s)
361-376Analysing the interrelationship between online reviews and sales: the role of review length and sentiment index in electronic markets
Anu G. Aggarwal; Aakash
DOI: 10.1504/IJIMA.2020.111047
377-398Negative eWOM on social media: role of individual, contextual and social determinants
Isha Sharma; Kokil Jain
DOI: 10.1504/IJIMA.2020.111048
399-416Is it assortment or overall satisfaction which fires online repatronage intention in the silhouette of social norms?
Sanjeev Prashar; Pranay Verma
DOI: 10.1504/IJIMA.2020.111049
417-432The role of retargeted advertisements in dealing with deflecting customers and its impact on the online buying process
Geetha Mohan
DOI: 10.1504/IJIMA.2020.111050
433-453The impact of relationship quality and social support on social media users' selling intention
Ree C. Ho; Robin Cheng
DOI: 10.1504/IJIMA.2020.111051
454-471Searching for answers? An examination of search engine advertisement strategy, ranking and keywords to generate clicks
Michael North
DOI: 10.1504/IJIMA.2020.111052

 

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