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International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2019 Vol.13 No.4


Pages Title and author(s)
285-301Exploring the brand personalities of Facebook, YouTube, and LinkedIn
M. Mutsikiwa; T. Maree
DOI: 10.1504/IJIMA.2019.103459
302-320Are SMEs 'cutting corners' on social media marketing? An exploratory study in the Italian context
Sara Bartoloni; Chiara Ancillai; Federica Pascucci; Gian Luca Gregori
DOI: 10.1504/IJIMA.2019.103460
321-337Exploring the impact of brand selfie on brand attitude in the Twittersphere
Xia Liu; Jeffrey Foreman
DOI: 10.1504/IJIMA.2019.103462
338-358The time-varying effectiveness of customer engagement in social media
Balamurugan Annamalai; Sanjeev Varshney
DOI: 10.1504/IJIMA.2019.103463
359-373Identification and prioritisation of effective criteria in the selection of outdoor advertising using the AHP technique
Mohammad Reza Karimi Alavijeh; Atefeh Foroozan; Amir Aslani Afrashteh
DOI: 10.1504/IJIMA.2019.103464

 

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