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International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2013 Vol.8 No.2


Pages Title and author(s)
69-85Transitions in marketing communications from traditional architectures to social network patterns
Kumarashvari Subramaniam; T.R. Gopalakrishnan Nair
DOI: 10.1504/IJIMA.2013.058585
86-101Just small talk? The impact of interpersonal interaction in virtual web communities on new-product adoption
Achim Botzenhardt; Daniel Heinrich; Colin Campbell
DOI: 10.1504/IJIMA.2013.058586
102-124A cross-cultural study of market mavenism in social media: exploring young American and Chinese consumers' viral marketing attitudes, eWOM motives and behaviour
Hongwei Yang
DOI: 10.1504/IJIMA.2013.058596
125-142Are cartoon ads effective for adult consumers?
Pakakorn Rakrachakarn; George P. Moschis
DOI: 10.1504/IJIMA.2013.058595
143-160Trust and the online conversation: the case of online reviews
W. Glynn Mangold; Emin Babakus; Katherine Taken Smith
DOI: 10.1504/IJIMA.2013.058597

 

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