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International Journal of Indian Culture and Business Management (IJICBM)

International Journal of Indian Culture and Business Management

2026 Vol.37 No.4


Pages Title and author(s)
415-429The Arthashastra: a treatise on international relations, diplomacy and the creation of wealth and power
Muskan Mittal
DOI: 10.1504/IJICBM.2026.153095
430-448Influence of word of mouth communication on consumer purchase decision: testing the mediating-moderating effects
Mukesh; Mahabir Narwal
DOI: 10.1504/IJICBM.2026.153096
449-465Role of push and pull motivations in influencing leisure travel and determining the vacationing choice of Indians during COVID-19 pandemic
Debankur Saha; Anirban Chakraborty
DOI: 10.1504/IJICBM.2026.153100
466-510Implementing Lean manufacturing strategies alongside Industry 4.0 innovations through fuzzy TOPSIS methodology and value stream mapping: an empirical analysis in the heavy fabrication sector
R. Karthikeyan; J. Jerald; Ahire Swapnil Chhotiram
DOI: 10.1504/IJICBM.2026.153098
511-535Trends, influential authors and emerging themes in the field of brand hate research: a bibliometric analysis
Samridhi Tanwar; Pooja Sharma
DOI: 10.1504/IJICBM.2026.153097
536-550The relationship between mindfulness and employability of IT graduates of Haryana
Sarita Nagal; Priyanka Yadav; Saakshi Singhal; Madhu Verma
DOI: 10.1504/IJICBM.2026.153099

 

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