International Journal of Indian Culture and Business Management (IJICBM)

International Journal of Indian Culture and Business Management

2017 Vol.15 No.3


Pages Title and author(s)
255-277Segmenting emerging markets based on consumer responses towards social network advertising
Shalini N. Tripathi; Masood H. Siddiqui
DOI: 10.1504/IJICBM.2017.087307
278-298Relevance of ancient Indian scriptures - business wisdom drawn from Ramayana, Gita and Thirukkural
J.K. Sharma
DOI: 10.1504/IJICBM.2017.087309
299-325Stakeholder initiatives for promoting corporate social responsibility: a four-country study
Neha Saxena; Shamama Afreen
DOI: 10.1504/IJICBM.2017.087310
326-349Development of model integrating determinants of job performance and competitor orientation
Sumi Jha; Som Sekhar Bhattacharyya
DOI: 10.1504/IJICBM.2017.087313
350-379Does diversification of income source influences bank's risk-return characteristics? Evidence from the Indian market
Shweta Sharma; Anand
DOI: 10.1504/IJICBM.2017.087314
380-395The influence of personality on political skills and impression management relationship: a study of middle level Indian managers
Deepti Pathak; Shalini Srivastava
DOI: 10.1504/IJICBM.2017.087315