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International Journal of Indian Culture and Business Management (IJICBM)

International Journal of Indian Culture and Business Management

2010 Vol.3 No.6


Pages Title and author(s)
607-622Influencing employee attitudes through HR practices: an exploratory study in Indian IT sector
Surya Prakash Pati, Mousumi Padhi, Pankaj Kumar
DOI: 10.1504/IJICBM.2010.035668
623-644Role of brand equity in building a strong brand: a study of cellular phone industry in India
Lalit Mohan Kathuria, Nitesh Luthra
DOI: 10.1504/IJICBM.2010.035669
645-668Ancient Indian wisdom for managers: the relevance of Valmiki Ramayana in developing managerial effectiveness
Balakrishnan Muniapan, Biswajit Satpathy
DOI: 10.1504/IJICBM.2010.035670
669-683Profiling Indian shoppers: an exploratory study of organised retail
Vibhuti Tripathi, Piyali Ghosh, Smit Saini, Swati Agrawal
DOI: 10.1504/IJICBM.2010.035671
684-701Early recruitment practices in Indian B-school campuses and application intentions: role of word-of-mouth endorsements
Rakesh Kumar Agrawal, Michael Joseph
DOI: 10.1504/IJICBM.2010.035672
702-716Reflections on contemporary business ethics and the ancient wisdom of Kalidasa
Satya Prakash Saraswat
DOI: 10.1504/IJICBM.2010.035673

 

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