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International Journal of Globalisation and Small Business (IJGSB)

International Journal of Globalisation and Small Business

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2025 Vol.15 No.5


Pages Title and author(s)
1-28Exploring the moderating role of demographics in consumer responses to advertising: evidence from family business brands in Kosovo
Donjeta Zejnullahu Pllana; Shqipe Gërguri-Rashiti; Emira Limani
DOI: 10.1504/IJGSB.2025.148049

Open Access Article

 

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