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International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2026 Vol.18 No.1


Pages Title and author(s)
1-37Customer experience dimensions as a linking apparatus between service quality and word of mouth in multichannel banking context
Nidhi Verma; Mandeep Kaur
DOI: 10.1504/IJEMR.2026.155071
38-58The influence of the servicescape on attitude, perceptions and commitment to e-store brands
Mercy Mpinganjira
DOI: 10.1504/IJEMR.2026.155072
59-87Mapping the intellectual structure and global research trend of eWOM: a bibliometric analysis using Scopus database
Kavita Verma; Kapil Malhotra
DOI: 10.1504/IJEMR.2026.155075
88-109Influence of online brand community factors on customer brand engagement: mediating role of collective psychological ownership
Amanish Lohan; Akash Saharan
DOI: 10.1504/IJEMR.2026.155074
110-135The impact of perceived social media marketing activities on customer equity: a case study of a single training services' provider
Nehal Nabil Nasef; Tanja Sedej
DOI: 10.1504/IJEMR.2026.155073

 

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