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International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2026 Vol.17 No.7


Pages Title and author(s)
1-28The role of scarcity cues and consumer attitudes in driving compulsive buying: an S-O-R analysis of flash sales in e-commerce
Aslıhan Bekaroğlu Özatar; Aysun Varan
DOI: 10.1504/IJEMR.2026.154588

Open Access Article

29-43Do service bundlers and non-bundlers perceive switching barriers differently?
Goitom Tesfom
DOI: 10.1504/IJEMR.2026.154589

Open Access Article

 

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