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International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2026 Vol.17 No.6


Pages Title and author(s)
1-23Virtual influencer marketing: mediating roles of product involvement and brand familiarity
Ricardo Biason; Ahmed K. Elnagar; Clarissa Tolete; Hala A.S. Elsaadany; Shahedul Hasan; Larissa Santos
DOI: 10.1504/IJEMR.2026.153272

Open Access Article

 

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