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International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2026 Vol.17 No.5


Pages Title and author(s)
1-37Sustainable fashion in the digital age: investigating consumer responsiveness to value-driven in-app pre- and post-purchase marketing strategies
Iuliia Iliashenko; Patrizia Gazzola; Roberta Pezzetti; Daniele Grechi
DOI: 10.1504/IJEMR.2026.152025

Open Access Article

 

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