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International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2026 Vol.17 No.4


Pages Title and author(s)
399-424Factors affecting the intention to use online food delivery services in an emerging economy
Md. Mostafa Kamal; Zaki Ferdaous; Zarin Khan Moon; Md. Mahedi Hasan
DOI: 10.1504/IJEMR.2026.154007
425-449Instagram as a tool for building brand equity and fostering brand pride in the education industry
Nofrizal; Efrita Soviyanti; Mohammad Sidik Priadana
DOI: 10.1504/IJEMR.2026.154056
450-471Venturing into metaverse - the future of marketing! A qualitative study understanding consumer adoption of metaverse in a digital world
Vijay Kumar Jain; Preeti Sharma; Shipra Agarwal; Vijay Prakash Anand
DOI: 10.1504/IJEMR.2026.154009
472-498The psychology of online shopping: how past failures can affect future intentions
Amjad Ur Rehman; Asif Mahmood; Shahid Bahsir; Mazhar Iqbal
DOI: 10.1504/IJEMR.2026.154008
499-531Does the availability of digital payment sway consumer buying behaviour?
Harish Kumar; Rajni Sofat; Sargam Bahl Walia; Megha Sharma; Anuj; Priyanka Purohit
DOI: 10.1504/IJEMR.2026.154010

 

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