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International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2026 Vol.17 No.3


Pages Title and author(s)
265-289Consumer fear of financial crises during pandemic time and its effect on their buying intentions
Nidal A. Darwish; Boshra F. Al-Janazreh; Mohammed Abdallrahman
DOI: 10.1504/IJEMR.2026.153120
290-317Twenty-three years of digital branding: systematic literature review
Nurdin Hidayah; Vanessa Gaffar; Ayu Krishna Yuliawati
DOI: 10.1504/IJEMR.2026.153121
318-341Identifying key drivers of online impulse buying: evidence from National Capital Region of India
Ravinder Kaur; Tanya Shaw; Suyash Mishra
DOI: 10.1504/IJEMR.2026.153124
342-361The influence of diverse usage motives on the amount of social media use: the moderating effects of age and gender
Ozge Kirezli; Asli Elif Aydin
DOI: 10.1504/IJEMR.2026.153125
362-375With or without ads? A question for health apps
Cláudia Cardoso; Cândida Sofia Machado; Natália Lemos
DOI: 10.1504/IJEMR.2026.153122
376-397Exploring the relationship between Maslow's needs theory and green purchase behaviour of Indian millennials: a structural equation modelling approach
Amanpreet Kaur Mishra; Rahela Farooqi
DOI: 10.1504/IJEMR.2026.153123

 

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