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International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2026 Vol.17 No.1


Pages Title and author(s)
1-18Exploring the consumer preference for bank: a conjoint analysis approach
Kushagra Kulshreshtha; Gunjan Sharma
DOI: 10.1504/IJEMR.2026.150308
19-38Gamification for e-retailing: findings and future insights
Vytautas Dikcius; Karina Adomaviciute-Sakalauske; Sigita Kirse; Ignas Zimaitis
DOI: 10.1504/IJEMR.2026.150309
39-55Personalisation and the purchase intention of consumer in omnichannel retailing: the mediating role of hedonic motivation and brand attachment
Rachit Shrivastava; Sujit Kumar Dubey
DOI: 10.1504/IJEMR.2026.150310
56-79Role of online satisfying experience in luxury repurchase intention: a moderated-mediation approach
Sheetal Jain
DOI: 10.1504/IJEMR.2026.150312
80-103AI and human interaction in e-commerce platforms: analysing the consequential effects through empirical investigation
Sunanjita Mahajan; Vinay Chauhan
DOI: 10.1504/IJEMR.2026.150311
104-128Mobile payment system usage behaviour in an emerging economy
Zaki Ferdaous; S.M. Shariful Haque; Md. Chhali Uddin; Md. Mahedi Hasan
DOI: 10.1504/IJEMR.2026.150313

 

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