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International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2025 Vol.16 No.6


Pages Title and author(s)
621-645Customer engagement in phygital retailing: study of antecedents and outcomes within the activity theory
Fatma Choura; Oussama Jemai
DOI: 10.1504/IJEMR.2025.149550
646-671A positive self-congruence theoretic view of shopping mall consumers' perceived risk in mobile commerce intentions
Kathryn De Luca; Sigi Goode; Dennis Hart
DOI: 10.1504/IJEMR.2025.149553
672-693Online buying behaviour during and post-COVID-19: evidence from an emerging market
Abdelhamid Bennani; Hanae Qabil; Harit Satt
DOI: 10.1504/IJEMR.2025.149551
694-724An empirical study on consumers' intentions to use and WOM communication intentions for product deliveries by drone
Zübeyir Çelik; İbrahim Aydın; Kaan Yiğenoğlu; Ayhan Cesur
DOI: 10.1504/IJEMR.2025.149554
725-756The role of brand attitude and source credibility in the relationships between eWOM communication and brand preference: a moderated mediation analysis
Meziyet Uyanik
DOI: 10.1504/IJEMR.2025.149552

 

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