International Journal of Electronic Marketing and Retailing (IJEMR) Inderscience Publishers - linking academia, business and industry through research

International Journal of Electronic Marketing and Retailing

Pages	Title and author(s)
361-378	An analysis of the effect of COVID-19 on the usage of entertainment mobile applications Jongdae Kim; Yun Kyung Oh; Jisu Yi DOI: 10.1504/IJEMR.2025.147480
379-397	The impact of social media marketing activities constructs on brand equity constructs in a developing economy market Amel Pintol; Nereida Hadziahmetovic DOI: 10.1504/IJEMR.2025.147483
398-419	Exploring determinants of brand loyalty: considering marketing mix and brand equity in FMCGs Kashif Farhat; Wajeeha Aslam; Syeda Nazneen Waseem; Wardah Irfan DOI: 10.1504/IJEMR.2025.147481
420-441	The role of situational factors and purchase intention in actual purchase behaviour for organic food in Vietnam Tran Thi Ngoc Mai; Nguyen Thi Phuong Chi DOI: 10.1504/IJEMR.2025.147484
442-464	Motivations and consequences of psychological ownership in rental commerce: evidence from the Gen Z consumers Mark Ratilla; Sandeep Kumar Dey; Michael Adu Kwarteng; Miloslava Chovancova DOI: 10.1504/IJEMR.2025.147482
465-489	Understanding intention to recommend e-banking: a moderated mediation approach to analyse the role of customer satisfaction and perceived risk Vikas Chauhan DOI: 10.1504/IJEMR.2025.147493