International Journal of Electronic Marketing and Retailing (IJEMR) Inderscience Publishers - linking academia, business and industry through research

International Journal of Electronic Marketing and Retailing

Pages	Title and author(s)
241-268	Examining the influence of HEXACO personality traits on impulse buying tendency, perceived enjoyment, and impulse buying behaviour in the context of Instagram commerce Abhay Grover; Nilesh Arora; Pooja Sharma DOI: 10.1504/IJEMR.2025.146173
269-291	The previous and future trend of social media marketing research: a bibliometric analysis Meenakshi Sharma; Rajeev Srivastava DOI: 10.1504/IJEMR.2025.146174
292-314	Dried fruit demand analysis using the review tag function on the Chinese CBEC platform Danaitun Pongpatcharatorntep; Worawit Janchai; Veeraporn Siddoo DOI: 10.1504/IJEMR.2025.146175
315-335	Building brand trust via social media influencers: the role of vicarious product experience, perceived influencer credibility and congruence Sudhir Bhatia; Nancy Jyani; Harbhajan Bansal DOI: 10.1504/IJEMR.2025.146182
336-359	Explaining the linkage of dark sides of relationship marketing variables: an empirical investigation on selected Indian entrepreneurs Deepika; Shashank Vikram Pratap Singh; Mohinder Paul; Amarjeet; Abhimanyu Bhardwaj DOI: 10.1504/IJEMR.2025.146176