International Journal of Electronic Marketing and Retailing (IJEMR) Inderscience Publishers - linking academia, business and industry through research

International Journal of Electronic Marketing and Retailing

Pages	Title and author(s)
1-20	CRM purchase intention toward private label brand and trust: investigating the role of manufacturer brand quality, firm motives and perceived risk Suraj Shah; Maurvi Vasavada; Mahendra Sharma DOI: 10.1504/IJEMR.2025.142893
21-38	Links among service quality, customer satisfaction and loyalty in Vietnam retail industry during the COVID-19 pandemic Thien-Vu Tran; Nhi Thi Hoai Nguyen DOI: 10.1504/IJEMR.2025.143044
39-66	The essence of marketing intelligence research highlights from 1962 to 2021 Sushant Kumar Vishnoi; Teena Bagga; Naveen Virmani DOI: 10.1504/IJEMR.2025.142896
67-78	Students' behavioural intention towards mobile technology for online shopping V. Geetha DOI: 10.1504/IJEMR.2025.142894
79-103	Identifying the relationship between e-WOM engagement factors and users' purchase intention through social commerce Manjit Kour; Rajinder Kaur; Arshan Bhullar; Ritika Chaudhary; Aaliyah Siddiqui DOI: 10.1504/IJEMR.2025.143058
104-132	Minimising display advertising avoidance on social media platforms - the role of exposure condition, personalisation, and personality traits Priscilla Teika Odoom; Raphael Odoom; Stephen Mahama Braimah DOI: 10.1504/IJEMR.2025.142895