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International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2024 Vol.15 No.6


Pages Title and author(s)
639-661Analysing the role of WOM and eWOM in exploring tourist destinations
Priyanka Malik; Shalini Gautam
DOI: 10.1504/IJEMR.2024.141798
662-686Does brand association, brand attachment, and brand identification mediate the relationship between consumers' willingness to pay premium prices and social media marketing efforts?
Ruturaj Baber; Prerana Baber; Sumit Narula; Rahul Pratap Singh Kaurav
DOI: 10.1504/IJEMR.2024.141800
687-708Springs of digital disruption: mediation of blockchain technology adoption in retail supply chain management
Rohit Kumar Verma; Rajeev Kumar
DOI: 10.1504/IJEMR.2024.141817
709-732Nexus between artificial intelligence and marketing: a systematic review and bibliometric analysis
S. Rajumesh
DOI: 10.1504/IJEMR.2024.141799
733-766What we know and do not know about video games as marketers: a review and synthesis of the literature
Ayhan Akpınar; Muhammet Ali Tiltay
DOI: 10.1504/IJEMR.2024.141829

 

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