International Journal of Electronic Marketing and Retailing (IJEMR) Inderscience Publishers - linking academia, business and industry through research

International Journal of Electronic Marketing and Retailing

Pages	Title and author(s)
519-540	The effect of social media marketing on consumers' purchase intention of organic food: the role of perceived value, trust and social identity Bee Lian Song; Chee Yoong Liew; Muthaloo Subramaniam; Salwa Ahamad DOI: 10.1504/IJEMR.2024.140812
541-557	The role of perceived security, perceived compatibility, and perceived user experience in intentions to use mobile payment services by Generation Z consumers Aakash Kamble; Smita Mehendale; Supriya Desai; Devidas Golhar DOI: 10.1504/IJEMR.2024.140811
558-579	Role of internal brand equity and brand citizenship behaviour on customer's satisfaction Negin Sangari; Zhaleh Alizadeh; Fatemeh Alizadeh; Shib Sankar Sana DOI: 10.1504/IJEMR.2024.140815
580-599	Customer brand engagement in emerging businesses: antecedents and consequences Amir Reza Konjkav Monfared; Milad Mohebali Malmiri; Mohammadreza Barootkoob; Mohammadreza Keshavarz DOI: 10.1504/IJEMR.2024.140813
600-620	Validating the potential measures of e-brand trust and e-brand loyalty: an examination using SEM Y. Anjel Raj; J. Hemalatha; K. Mohamed Jasim DOI: 10.1504/IJEMR.2024.140814
621-638	Effects of seamless omnichannel experience on customer behavioural outcomes Tanya Singh; Shivendra Kumar Pandey DOI: 10.1504/IJEMR.2024.140819