International Journal of Electronic Marketing and Retailing (IJEMR) Inderscience Publishers - linking academia, business and industry through research

International Journal of Electronic Marketing and Retailing

Pages	Title and author(s)
393-414	Moderating effect of brand awareness levels on the relationship between eWOM, perceived quality, brand trust, and purchase intention Dimas Agus Hairani; Tanti Handriana; Dudi Amarullah DOI: 10.1504/IJEMR.2024.139377
415-430	A study on the influence of social media marketing activities on customer satisfaction mediated by perceived value in the e-commerce industry Rashi Banerji; Animesh Singh DOI: 10.1504/IJEMR.2024.139379
431-454	Return satisfaction with e-marketplaces: an investigation in Asia Kedwadee Sombultawee; Inthakan Pannarom DOI: 10.1504/IJEMR.2024.139378
455-478	Impact of privacy, technology readiness, and perceived crowding on adoption of telemedicine services Gurcharan Singh; Sourabh Bhatt; Deepika Jhamb DOI: 10.1504/IJEMR.2024.139380
479-500	A study of impact of the demographics on the adoption of technology-driven based payment techniques among Mom-and-Pop retail owners and consumers-in emerging markets R.K. Srivastava DOI: 10.1504/IJEMR.2024.139382
501-517	Purchasing celebrity-endorsed brands as a way of self-presentation Xiaofan Yue; Nawal Hanim Abdullah; Mass Hareeza Ali; Raja Nerina Raja Yusof DOI: 10.1504/IJEMR.2024.139381