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International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2024 Vol.15 No.3


Pages Title and author(s)
261-287Understanding loyalty towards Facebook and the mediating role of trust: an expectation confirmation theory perspective
Sunil Hazari
DOI: 10.1504/IJEMR.2024.138297
288-307The background colour of online retailing and cognitive and emotional responses of consumers: an experimental study
Manijeh Bahrainizad
DOI: 10.1504/IJEMR.2024.138296
308-329I like, I don't like, I don't know: consumers' attitude towards marketing content in social media from Gen Y glasses
Nor Azimah Kamaruddin; Lennora Putit; Amily Fikry
DOI: 10.1504/IJEMR.2024.138300
330-349Impact of quality of AR apps on customer brand engagement, word-of-mouth and purchase intention: moderating role of perceived brand value
Vipul Patel; Pradeep Kautish; Naresh K. Patel
DOI: 10.1504/IJEMR.2024.138299
350-369The influence of the web-based factors on women's online purchase decision of cosmetic products
Rand Al-dmour; Sameh Kamal; Hani Al-dmour; Ra'ed Masadeh; Raghda Alfaouri
DOI: 10.1504/IJEMR.2024.138298
370-392Who influences the influencer - a network analytical study of an influencer's peer-based importance
Jens K. Perret
DOI: 10.1504/IJEMR.2024.138301

 

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