International Journal of Electronic Marketing and Retailing (IJEMR) Inderscience Publishers - linking academia, business and industry through research

International Journal of Electronic Marketing and Retailing

Pages	Title and author(s)
237-256	Brand attitude and purchase intention linkages in smartphone advertising: moderating role of psychological contract violation Shikha Karamchandani; Anushree Karani; Mitesh Jayswal DOI: 10.1504/IJEMR.2023.131810
257-274	How e-service quality influence post-purchase behaviour: the mediating role of perceived value and the moderating of perceived risk Ha Thu Nguyen; Anh Chi Phan; Phuong Hien Nguyen DOI: 10.1504/IJEMR.2023.131817
275-293	Impact of social media marketing on purchasing intentions of luxury brands: the case of millennial consumers in the UAE Ansey John; Vijay Pujari; Sudipa Majumdar DOI: 10.1504/IJEMR.2023.131812
294-312	To buy or not to buy: factors influencing online purchase intention across clothing and apparel, consumer electronics and personal care products Sunildro L.S. Akoijam; Sultana B.A. Mazumder DOI: 10.1504/IJEMR.2023.131811
313-349	Shopping website selection for lifestyle products using the AHP and TOPSIS methods under fuzzy environment Sumit Kumar; Soni Wadhwa; Bibhas Chandra DOI: 10.1504/IJEMR.2023.131820