International Journal of Electronic Marketing and Retailing (IJEMR) Inderscience Publishers - linking academia, business and industry through research

International Journal of Electronic Marketing and Retailing

Pages	Title and author(s)
137-156	Twenty years of online customer experience: a bibliometric review and research agenda Mehak Goyal; Pankaj Deshwal DOI: 10.1504/IJEMR.2022.121803
157-189	Digital luxury retailing and the COVID-19 pandemic: a qualitative study Giuseppe Colella; Cesare Amatulli DOI: 10.1504/IJEMR.2022.121804
190-205	A strategic framework for non-intrusive mobile marketing campaigns Saurabh Mittal; Vikas Kumar DOI: 10.1504/IJEMR.2022.121819
206-223	Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovation (case study: citizens of the west of Tehran) Mahshid Janmohammadi DOI: 10.1504/IJEMR.2022.121868
224-241	Investigating last-mile delivery options on online shoppers experience and repurchase intention Salini Devi Rajendran; Siti Norida Wahab DOI: 10.1504/IJEMR.2022.121826
242-258	NLP technologies for analysing user generated Twitter data to identify the reputation of universities in the Valencian Community, Spain Paula Núñez Milán; Manuel Palomar Sanz; Yoan Gutiérrez Vázquez DOI: 10.1504/IJEMR.2022.121829