International Journal of Electronic Marketing and Retailing (IJEMR) Inderscience Publishers - linking academia, business and industry through research

International Journal of Electronic Marketing and Retailing

Pages	Title and author(s)
1-24	The role of the online flower of service in enhancing guest loyalty via the mediating role of guest experience: a structural equation modelling approach Alaeddin Ahmad; Dana Kakeesh; Mohammad Abuhashesh DOI: 10.1504/IJEMR.2022.119243
25-42	Effect of gender and unplanned shopping on healthy product buying and digital technology use Vikas Agrawal; Dale Cake; George Gresham DOI: 10.1504/IJEMR.2022.119244
43-64	Nipping the dead mall trend in the bud: a modified shopper-based mall equity model for South Africa's distressed malls Asphat Muposhi; Chengedzai Mafini; Roy Marlon Shamhuyenhanzva DOI: 10.1504/IJEMR.2022.119245
65-82	Finding the optimal social media marketing mix to drive customer attraction and sales performance: an exploratory study Ravi Narayanaswamy; Richard A. Heiens DOI: 10.1504/IJEMR.2022.119248
83-104	Do health-brand fan pages satisfy their consumers' desires? Gricel Castillo; Lorena Carrete; Pilar Arroyo DOI: 10.1504/IJEMR.2022.119252
105-135	Shopping orientations and its influence on online purchase intention: a study of young adults Daly Paulose Meppurath; Roshna Varghese DOI: 10.1504/IJEMR.2022.119254