International Journal of Electronic Marketing and Retailing (IJEMR) Inderscience Publishers - linking academia, business and industry through research

International Journal of Electronic Marketing and Retailing

Pages	Title and author(s)
323-338	Affective adoption of new grocery shopping modes through cultural change acceptance, consumer learning, and other means of persuasion Kimberly Thomas-Francois; Simon Somogyi DOI: 10.1504/IJEMR.2021.118293
339-356	The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities: the role of gender Matti J. Haverila; Kai Haverila; Caitlin McLaughlin DOI: 10.1504/IJEMR.2021.118294
357-372	The effect of brand love on the electronic word-of-mouth and repurchase intention Süleyman Çelik; Yusuf Volkan Topuz DOI: 10.1504/IJEMR.2021.118301
373-393	Understanding the determinants of mobile retailing adoption and usage behaviour Sridhar Vaithianathan; Vishal Mishra; Ankur Srivastava DOI: 10.1504/IJEMR.2021.118303
394-413	The impact of customers' purchasing patterns on their showrooming and webrooming behaviour: an empirical evidence from the Georgian retail sector Tornike Khoshtaria; Arian Matin; Metin Mercan; Davit Datuashvili DOI: 10.1504/IJEMR.2021.118305
414-430	Factors influencing purchase intention of store brands in organised fashion retail Aradhana Gandhi; Sonali Bhattacharya DOI: 10.1504/IJEMR.2021.118307