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International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2021 Vol.12 No.3


Pages Title and author(s)
215-231The association between gender and occupation in a gamified purchasing environment: perspective from Kosovo and Albania
Fortesa Haziri; Ina Pagria; Miloslava Chovancová
DOI: 10.1504/IJEMR.2021.116502
232-253Consumer acceptance of virtual reality when browsing for apparel
Jennifer Johnson Jorgensen; Katelyn Sorensen
DOI: 10.1504/IJEMR.2021.116501
254-284Factors underlying brand trust for affecting brand love leading to customers' purchase intention in Indian hypermarkets
Deependra Singh; Naval Bajpai; Kushagra Kulshreshtha
DOI: 10.1504/IJEMR.2021.116503
285-305The effect of hedonic value, utilitarian value and perceived risk on consumer intention of choosing P2P collaborative consumption options
Ngoc Trang Thi Nguyen; Yoonjae Lee
DOI: 10.1504/IJEMR.2021.116504
306-322The impact of digital sales channels on web sales: evidence from the USA's largest online retailers
Ravi Narayanaswamy; Richard A. Heiens
DOI: 10.1504/IJEMR.2021.116505

 

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