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International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2021 Vol.12 No.2


Pages Title and author(s)
111-132Promocode: an examination of the outcome expectations in shopping apps
Ree C. Ho; Ali Shafiq
DOI: 10.1504/IJEMR.2021.114243
133-155Social media and the decision-making process: empirical evidence from Yemen
Wail Alhakimi; Ramzi Alwadhan
DOI: 10.1504/IJEMR.2021.114245
156-170Examining the risk factors affecting the image of online stores in Malaysia
Noorshella Binti Che Nawi; Abdullah Al Mamun; Noorul Azwin Md Nasir; Nurul Hasliana Binti Hamsani
DOI: 10.1504/IJEMR.2021.114244
171-195Investigating value, loyalty, and trust as determinants of purchase intention on the Pinterest social media network
Beheruz N. Sethna; Sunil Hazari; Cheryl O'Meara Brown
DOI: 10.1504/IJEMR.2021.114246
196-213Facilities planning in retailing and value generation among urban consumers
Rajagopal
DOI: 10.1504/IJEMR.2021.114248

 

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