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International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2020 Vol.11 No.2


Pages Title and author(s)
113-142Factors influencing the acceptance of smart homes in Jordan
Ibrahim Mashal; Ahmed Shuhaiber; Mohammad Daoud
DOI: 10.1504/IJEMR.2020.106842
143-160Building customer engagement and brand loyalty through online social media: an exploratory study
Sombala Ningthoujam; Reshmi Manna; Vikas Gautam; Sandeep Chauhan
DOI: 10.1504/IJEMR.2020.106846
161-183Consumer purchase intention towards private label brands of virtual retailers: evidence from a developing nation
Sumit Kumar; Bibhas Chandra
DOI: 10.1504/IJEMR.2020.106843
184-198The importance of electronic word-of-mouth on consumer perception of content marketing
Benedikt Hirschfelder; Joel Mugove Chigada
DOI: 10.1504/IJEMR.2020.106844
199-215The impact of social media on consumer awareness towards buying copy brand
Ahmad Al Adwan
DOI: 10.1504/IJEMR.2020.106845

 

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