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International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2018 Vol.9 No.3


Pages Title and author(s)
207-229College students' online purchase attitudes and intentions: gender, product type, and risk
Jane McKay-Nesbitt; Chad Ryan; Sukki Yoon
DOI: 10.1504/IJEMR.2018.092693
230-253A two-stage approach for a reflective-formative hierarchical latent variable model for measuring customer loyalty: special case of Indian e-customers
Thomas John Paul; Jayanth Jacob
DOI: 10.1504/IJEMR.2018.092694
254-268Understanding customers' expectations for delivering satisfactory and competitive services experience
Andy Fred Wali; N. Gladson Nwokah
DOI: 10.1504/IJEMR.2018.092695
269-287Smartphone dependence among students: gender-based analysis
Wajeeha Aslam; Imtiaz Arif; Kashif Farhat
DOI: 10.1504/IJEMR.2018.092696
288-306Interpretive structural modelling for e-impulse buying: an Indian study
Hemraj Verma; Shalini Singh
DOI: 10.1504/IJEMR.2018.092698

 

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