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International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2006 Vol.1 No.2


Pages Title and author(s)
99-114Cooperative advertising in a dual channel supply chain
Ruiliang Yan, Sanjoy Ghose, Amit Bhatnagar
DOI: 10.1504/IJEMR.2006.011028
115-131Exploring web user styles in B2C e-commerce
Nancy L. Martin, David T. Green, Kimberly Furumo
DOI: 10.1504/IJEMR.2006.011029
132-154Self-Service Technologies and Generation Y: are they beyond the personal touch?
Dena Hale, Ramendra Thakur
DOI: 10.1504/IJEMR.2006.011030
155-168Effect of discounts on search and shopping intentions: the moderating role of shopping environment
Neel Das, Bidisha Burman, Abhijit Biswas
DOI: 10.1504/IJEMR.2006.011031
169-182Apparel shopping: a focus on the attitudes of women towards online shopping
Ogenyi Ejye Omar, Alan Hirst
DOI: 10.1504/IJEMR.2006.011032
183-195Some lessons in outsourcing
Ajay K. Aggarwal
DOI: 10.1504/IJEMR.2006.011033

 

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