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International Journal of Electronic Customer Relationship Management (IJECRM)

International Journal of Electronic Customer Relationship Management

2025 Vol.15 No.4


Pages Title and author(s)
249-279Optimising organisational e-marketing efforts: lessons from the foraging paradigm?
Emmanuel Adu-Mensah
DOI: 10.1504/IJECRM.2025.149888
280-318What makes users re-share online video advertising on Facebook? An empirical study in an emerging economy
Thanh-Binh Phung; Vo Phuong Thao Tran
DOI: 10.1504/IJECRM.2025.149890
319-341Transforming customer engagement with adaptive relationship management strategies
Sunil Mishra; Haldhar Sharma; Ankita Pathak; Devendra Kumar Pandey
DOI: 10.1504/IJECRM.2025.149896
342-367How does the emerging technology metaverse drive subjective wellbeing? - Delineating purchase intention and the need for status
Satinder Kumar; Garima Kathuria; Dipti Malhotra
DOI: 10.1504/IJECRM.2025.149902

 

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