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International Journal of Business and Systems Research (IJBSR)

International Journal of Business and Systems Research

2026 Vol.20 No.3


Pages Title and author(s)
235-256Beyond the norm: exploring the paradigm shift in advertising tactics towards the unconventional and provocative
Tegegne Tesfaye Haile
DOI: 10.1504/IJBSR.2026.154659
257-277The role of presence and immersion in the impact of augmented reality on behavioural intention
Le Quynh Lam Vo; Chien Van Nguyen
DOI: 10.1504/IJBSR.2026.154656
278-297Examining the influence of health consciousness and privacy concerns on Gen-Z's adoption of wearable fitness trackers: a TAM and TRA perspective
A.K. Subramani; N. Akbar Jan; Nishit Kumar Srivastava; Namrata Chatterjee
DOI: 10.1504/IJBSR.2026.154657
298-318Vocabulary and knowledge dimensions of online consumer reviews: a replication study and refinement
Makoto Nakayama; Maria Madlberger
DOI: 10.1504/IJBSR.2026.154661
319-340The role of internal marketing and employee well-being in explaining job satisfaction and retention of millennial accountants
Carmen Pérez-Cabañero; MiKayla Lumpkin
DOI: 10.1504/IJBSR.2026.154658

 

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