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International Journal of Business Information Systems (IJBIS)

International Journal of Business Information Systems

2026 Vol.52 No.8


Pages Title and author(s)
1-20The impact of transaction costs on consumer behaviour in online business: empirical findings from China
Yi Zhang; Fumitaka Furuoka; Sheue Li Ong; Elayaraja Aruchunan
DOI: 10.1504/IJBIS.2026.155936

Open Access Article

21-43Can transaction cost economics elucidate online consumer behaviour? New evidence from China
Yi Zhang; Fumitaka Furuoka; Sheue Li Ong; Elayaraja Aruchunan
DOI: 10.1504/IJBIS.2026.155935

Open Access Article

44-77Exploring technological enablers of AI adoption for the effectiveness of digital promotions
Anil Kumar Biswal; Rajat Kumar Behera; Kumod Kumar
DOI: 10.1504/IJBIS.2026.155937

Open Access Article

 

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