International Journal of Business Innovation and Research (IJBIR)

International Journal of Business Innovation and Research

2026 Vol.40 No.7


Pages Title and author(s)
1-26Fuelling the customer experience: an exploration of service quality in fuel stations through importance-performance analysis
Syeda Dua e Zahra; Ayesha Arshad; Farooq Ahmad; Faisal Ejaz; Belal Mahmoud Alwadi; Md Billal Hossain
DOI: 10.1504/IJBIR.2026.154219

Open Access Article