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International Journal of Business Innovation and Research (IJBIR)

International Journal of Business Innovation and Research

2026 Vol.40 No.4


Pages Title and author(s)
423-449Impact of convenience orientation and food values on influencing the purchase intention of RTE foods
Rajalakshmi Subramaniam; Margaret Susairaj; Sanjay Mohapatra
DOI: 10.1504/IJBIR.2026.155658
450-465Investigating the role of innovativeness, technology acceptance model and theory of planned behaviour towards adoption of QR mobile payment system
Samar Rahi; Maham Zaheer; Mahmoud Alghizzawi; Abdul Hafaz Ngah
DOI: 10.1504/IJBIR.2026.155661
466-487This or that, which coworker phubb more; association between personality traits and phubbing behaviour through mobile phone addiction
Muhammad Nawaz Khan; Khurram Shahzad; Muhammad Qaiser Shafi
DOI: 10.1504/IJBIR.2026.155659
488-513COVID-19 phobia and dietary supplement purchase intention: the mediating role of TPB antecedents and health consciousness
Swati Goswami; Kuldeep Verma
DOI: 10.1504/IJBIR.2026.155660
514-554Discovering dynamic capabilities for survival and success during prolonged massive crises: insights from a systematic literature review
Amir Asadiara; Mohsen Farhadloo; Suchit Ahuja; Anne Beaudry
DOI: 10.1504/IJBIR.2026.155657
555-573Motivations of food industries for operating on multi-channel distribution
Thamara Cristina Mendes de Oliveira; Gessuir Pigatto; Giuliana Aparecida Santini Pigatto; Renato Luiz Sproesser
DOI: 10.1504/IJBIR.2026.155682

 

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