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International Journal of Business Innovation and Research (IJBIR)

International Journal of Business Innovation and Research

2021 Vol.25 No.4


Pages Title and author(s)
431-452The moderating role of innovation intensity between international marketing strategy and international marketing performance: branding and commitment in international marketing
Majeed Mustafa Othman Mansour
DOI: 10.1504/IJBIR.2021.117088
453-474Enhancing competitiveness by innovative inventory pooling system for multi-retailers
Lilawadi Phatanarajata; Sukree Sinthupinyo; Achara Chandrachai; Thira Chavarnakul
DOI: 10.1504/IJBIR.2021.117092
475-495Impact of marketing-mix, culture and experience as moderator to purchase intention and purchase decision for online music product in Indonesia
Reni Diah Kusumawati; Teddy Oswari; Tristyanti Yusnitasari; Saurabh Mittal; Vikas Kumar
DOI: 10.1504/IJBIR.2021.117089
496-513Designing an organisational cynicism model based on the grounded approach: a case study of Kashan universities
Javad Shekarriz; Ali Nasr Isfahani; Ali Safari
DOI: 10.1504/IJBIR.2021.117095
514-536Rural banks' efficiency in Bali Province Indonesia in the era of high competition and financial technology
Mokhamad Anwar; Sulaeman Rahman Nidar; Ratna Komara; Layyinaturrobaniyah
DOI: 10.1504/IJBIR.2021.117091
537-564Understanding the market landscape and consumption behaviour: a case study
Hari Lal Bhaskar
DOI: 10.1504/IJBIR.2021.117090

 

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