International Journal of Business Forecasting and Marketing Intelligence (IJBFMI)

International Journal of Business Forecasting and Marketing Intelligence

2026 Vol.11 No.3


Pages Title and author(s)
233-250E-marketplace and jewellery shopping: a digital lens perspective
Jeevana Kalla; Chetna Sharma Rajput
DOI: 10.1504/IJBFMI.2026.154506
251-267The technological and non-technological elements of Industry 4.0: a bibliometric study and a theoretical model
Wagner Santos Guedin; Pedro Henrique Rodrigues de Sousa
DOI: 10.1504/IJBFMI.2026.154513
268-288Business model transition: gaming industry facing the challenge of the 5G technology
Victor Alberto I. Sen Chen; Silvio Luis de Vasconcellos
DOI: 10.1504/IJBFMI.2026.154514
289-310Omni-channel marketing approaches for enhanced consumer engagement in retail businesses
Naveen Kumar Ranganathan; Neerupa Chauhan; Janani Mylswamy; John William Arokiasamy
DOI: 10.1504/IJBFMI.2026.154512
311-334Factors influencing the adoption of Airbnb among Ghanaians: a study moderated by culture
Acheampong Owusu; Paul Asante; Ivy Hawah Taana
DOI: 10.1504/IJBFMI.2026.154510