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International Journal of Business Forecasting and Marketing Intelligence (IJBFMI)

International Journal of Business Forecasting and Marketing Intelligence

2025 Vol.10 No.3


Pages Title and author(s)
287-302The study of perceived severity of COVID-19 on online impulsive buying behaviour in Vietnam: the role of internal factors
Thanh-Binh Phung; Nguyen Thi Thanh Ha; Ly My Van; Nguyen Thi Hong Nhung; Nguyen Phuong Anh; Dao Manh Ha
DOI: 10.1504/IJBFMI.2025.147037
303-317Predictors and inhibitors of mobile banking adoption in Nigeria
Precious Chikezie Ezeh; Ali Isah; Rufai Mohammed Abdulrahman
DOI: 10.1504/IJBFMI.2025.147068
318-342Unveiling trends and opportunities: a bibliometric analysis of stock market research
Norasyikin Abdullah Fahami; Mohd. Faizal Basri
DOI: 10.1504/IJBFMI.2025.147045
343-356Interplay of digital trust alliance, entrepreneurial orientation and use of digital payments: digital shift of rural MSMEs to survive COVID-19
Harleen Kaur; Priya Devi
DOI: 10.1504/IJBFMI.2025.147041
357-376Barriers to reusage and adoption of Pradhan Mantri Ujjwala Yojana
Sukhvinder Angoori; Sanjeev Kumar
DOI: 10.1504/IJBFMI.2025.147043
377-395Role of traditional and online advertisement in building brand equity: a study on selected household appliances
Tanushree Banerjee
DOI: 10.1504/IJBFMI.2025.147050
396-432Inventory management and RFID in healthcare: case study and an empirical look at the potential of the online pharmacy industry
Alan D. Smith
DOI: 10.1504/IJBFMI.2025.147072

 

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