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International Journal of Business Forecasting and Marketing Intelligence (IJBFMI)

International Journal of Business Forecasting and Marketing Intelligence

2019 Vol.5 No.3


Pages Title and author(s)
249-266Predicting Indian basket crude prices through machine learning models - a comparative approach
Pradip Kumar Mitra; Charu Banga
DOI: 10.1504/IJBFMI.2019.104047
267-284Neuromarketing: a change in marketing tools and techniques
Sadhna Shukla
DOI: 10.1504/IJBFMI.2019.104044
285-303Fashion self-concept and fashion involvement: a mediation model
Rajan Saxena; Kiran Desai
DOI: 10.1504/IJBFMI.2019.104048
304-320Restoring digitisation for sustainable banking business in India
Upendra Nath Shukla
DOI: 10.1504/IJBFMI.2019.104043
321-345An interpretative structural modelling approach to brand experience for consumer durables brands
Mukesh Govind Kharat; Rekha D. Chikhalkar; Manoj Kumar Jha; Manoj Govind Kharat
DOI: 10.1504/IJBFMI.2019.104046
346-370Critical success factors for digital platforms in B2B and B2C environments: an explicative multiple case study approach
Anika Berens; Stefan Kolb; Heiko Haase
DOI: 10.1504/IJBFMI.2019.104045
371-384Acceptance of mobile payments and UPI technology - Indian context
Sruthy S. Pillai; G. Sandhya; G. Rejikumar
DOI: 10.1504/IJBFMI.2019.104049

 

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