International Journal of Business Forecasting and Marketing Intelligence (IJBFMI)

International Journal of Business Forecasting and Marketing Intelligence

2018 Vol.4 No.3


Pages Title and author(s)
235-292Stock composition of mutual funds and fund style: a time series decomposition approach towards testing for consistency
Jaydip Sen
DOI: 10.1504/IJBFMI.2018.092781
293-310Appeals and spiels: a comparative analysis on alcohol advertising in the USA and Ireland
Amina Gibic; Vivek S. Natarajan; Kabir Chandra Sen
DOI: 10.1504/IJBFMI.2018.092784
311-321Marketing information and marketing intelligence: roles in generating customer insights
Pratap Chandra Mandal
DOI: 10.1504/IJBFMI.2018.092786
322-338Examining Indian consumers belief and attitude about locavore food
D.P. Sudhagar
DOI: 10.1504/IJBFMI.2018.092788
339-352Exploring social media users' behaviour based on electronic word-of-mouth: a multivariate analysis
Sita Mishra
DOI: 10.1504/IJBFMI.2018.092790
353-367Measuring service convenience of e-retailers: an exploratory study in India
Sablu Khan; Mohd Afaq Khan
DOI: 10.1504/IJBFMI.2018.092789