International Journal of Business and Emerging Markets (IJBEM)

International Journal of Business and Emerging Markets

2026 Vol.18 No.9


Pages Title and author(s)
1-37The evolution of showrooming in emerging fashion markets: value co-creation and co-destruction during digital transformation
I. Struweg; M. Frazer; A. Ledikwe
DOI: 10.1504/IJBEM.2026.154961

Open Access Article