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International Journal of Business and Emerging Markets (IJBEM)

International Journal of Business and Emerging Markets

2026 Vol.18 No.8


Pages Title and author(s)
1-29When negative news fails to deter: the emotional shielding effect of brand attachment on perceived risk
Xinyuan Xue; Yuanbo Zhang; Qingfeng Zhang
DOI: 10.1504/IJBEM.2026.154500

Open Access Article

30-53Marketing effectiveness in emerging Mekong markets: an fsQCA of influencer-led sustainable branding
Ronnaphop Nopsuwan
DOI: 10.1504/IJBEM.2026.154501

Open Access Article

 

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