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International Journal of Business and Emerging Markets (IJBEM)

International Journal of Business and Emerging Markets

2019 Vol.11 No.2

Book Review

Pages Title and author(s)
109-121An exploratory examination of the relationship between time-in-market and market share for foreign firms in a consumer ethnocentric emerging market
Larry P. Pleshko; Richard A. Heiens
DOI: 10.1504/IJBEM.2019.100721
122-143Consumer-based determinants of brand love and its consequences: a quantitative research
Ruchi Garg; Jaydeep Mukherjee; Soumendu Biswas
DOI: 10.1504/IJBEM.2019.100719
144-167Market orientation and customer satisfaction: the role of service quality and innovation
Mahmoud Abdulai Mahmoud; Robert Ebo Hinson; Dickson Muumob Duut
DOI: 10.1504/IJBEM.2019.100717
168-196Antecedents of electronic wallet adoption: a unified adoption based perspective on a demonetised economy
Pallab Sikdar; Amresh Kumar; Md. Moddassir Alam
DOI: 10.1504/IJBEM.2019.100718

 

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