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International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2020 Vol.14 No.1


Pages Title and author(s)
1-18Modelling the impact of activity in brand communities on loyalty
Azarnoush Ansari; Arash Riasi
DOI: 10.1504/IJIMA.2020.106042
19-47eWOM via social networking site: source versus message credibility
Payal S. Kapoor; K.R. Jayasimha; Ashish Sadh; Srinivas Gunta
DOI: 10.1504/IJIMA.2020.106043
48-70A new framework of electronic word-of-mouth in social networking sites: the system-based approach
Mona Jami Pour; Zahra Lotfiyan
DOI: 10.1504/IJIMA.2020.106044
71-90Users awareness of native advertising from Instagram media publishers: the effects of Instagram's branded content tool on attitudes and behavioural intent
Serena Iacobucci; Roberta De Cicco
DOI: 10.1504/IJIMA.2020.106046
91-111User response to e-WOM in social networks: how to predict a content influence in Twitter
Zohreh Yousefi Dahka; Nastaran Hajiheydari; Saeed Rouhani
DOI: 10.1504/IJIMA.2020.106041

 

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