Title: Factors influencing the consumer intention to recommend the adoption of the near field communications: a partial least square-structural equation modelling approach

Authors: Rishabh Shekhar; Tangala Venkateswarlu

Addresses: Symbiosis Centre for Management Studies, Nagpur Campus, Symbiosis International (Deemed University), Pune, India ' GITAM School of Business, GITAM (Deemed to be University), Visakhapatnam, Andhra Pradesh, India

Abstract: The study aims to investigate the factors influencing the consumer intention to recommend the adoption of the near field communications. Constructs, namely relative advantages, trust, hedonic motivations, personal innovativeness, customisations, and, are included in the technology acceptance model. The influence and role of relative advantages, trust, hedonic motivations, personal Innovativeness, customisations, and were investigated. The study's findings unveil that trust and perceived ease of use significantly influence perceived usefulness. Another interesting result of this study is that relative advantages, trust, hedonic motivations, personal Innovativeness, and customisation affect perceived ease of use. Theoretical, practical implications and future avenues are discussed.

Keywords: near field communications; NFCs; intention to recommend; mobile wallet payment services; technology acceptance model; TAM; structural equation modelling.

DOI: 10.1504/IJENM.2024.140528

International Journal of Enterprise Network Management, 2024 Vol.15 No.3, pp.302 - 329

Received: 03 Jun 2022
Accepted: 25 Jun 2023
Published online: 22 Aug 2024 *

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